BRILEE
WEAVER
brand strategist. audience advocate. creative engine.
EXPERIENCE
PRESENT
OCEAN STATE MEDIA, RHODE ISLAND'S NPR AND PBS
director of digital and audience engagement
2022 - 2026
WBUR, BOSTON'S NPR
marketing and communications manager
co-led narrative and design evolution for legacy news organization and developed brand campaign in response to rescission of federal funds
before: marketing and communications specialist
2025
NORTHEASTERN UNIVERSITY
journalism lecturer
2018 - 2022
instructed graduate students in section of 'fundamentals of digital journalism' course
NORTHEASTERN UNIVERSITY
senior social media manager
oversaw team of digital, social-first creators
who drove the university's publishing and
crisis management enterprise
before: social media manager, social media coordinator
2018
HARVARD GRADUATE SCHOOL OF EDUCATION
digital content creator
contributed to digital strategy and generated content for publication on website and across social media platforms
2018
NORTHEASTERN UNIVERSITY
research assistant
aggregated and analyzed front-page editorials written by Nackey Scripps Loeb, publisher of
The Union Leader, for book by Meg Heckman
2017 - 2018
THE SCOPE
co-founder, editor in chief
constructed new website and led team of reporters through relaunch transition. assisted new faculty advisors and new student editors in re-branding
of The Docket (formerly Homicide Watch Boston)
2017
FRONTLINE PBS
audience engagement co-op
contributed social media content around broadcast premieres, The FRONTLINE Dispatch podcast and FRONTLINE Investigates
ABOUT
brilee loves a good story, especially one that brings perspectives and people together. her desire to relate and understand means she's in the best business: the connection business. she applies her audience-first mindset to brand development, reputation management and communications strategy at mission-driven organizations across media and higher education. when she's offline, you'll find her lingering at the nearest coffee shop, planning a future adventure or hitting play on her next audiobook.